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     The Marketing Paradigm Has Shifted!     
 

Statistics show that 97% of all consumers use online media when researching products  and services according to BIA / Kelsey's ongoing consumer tracking study! There are 1.8 Billion computers connected to the Internet and it is growing every day! There are 5 Billion Mobile phones with some level of Internet access. 80% of the WORLD population is connected to the Internet!
 

What If YOUR Business Had Access To All Of Those Prospects?


Marketing to the consumer has shifted away from the one way broadcast to a "multi-point conversation"! The blanket style advertising approach has fallen by the wayside like the door-to-door salesman. The old school ways to marketing, time and time again, prove to be costly, noneffective and time wasting.

In the beginning of the Internet companies controlled their Internet presence and marketed online by establishing a simple website only to send emails to their subscribers and broadcast activities or information in a one-way communicative fashion.

However, in todays Social Media environment the communication is controlled by the prospects! Members of any given social site ask their community about a product, service or company and get MULTIPLE opinions, recommendations or referrals. Conversely, members freely discuss their experiences with their friends and followers.

 

Online, the new"word-of-mouth" is Social Media like Facebook and Twitter which have more than
700 million members combined spread throughout the WORLD!
 

        Now that's a customer pool worth swimming in!!!   

   

 

                  The Right Direction                 

 

Online Marketing is a powerful, effective and long term strategy for anyone in any business whether or not you sell products or services! From "brick & mortar" to individual style businesses using Online Marketing strategies is returning impressive results. Consumers are relying on the Internet & Mobile media more than ever before and the growth statistics are proving it not only to be true but staggering!


Nearly 20% per month on certain platforms!


With these types of numbers businesses are starting to learn on how to take advantage of these new platforms to get noticed and found by future customers or prospects ultimately turning them into followers and / or buyers!